For decades, cold calls and in-person meetings were essential for business success. Prospective customers learned about products and services directly from sales representatives, bills and invoices were sent through the mail, and business communication needs were relatively simple. In addition to bulk postal rates and the occasional expense reports, companies pay a monthly fee to their phone service provider based on the number of lines assigned to their business.
Today, sales teams are scheduling video conferences to meet with prospective clients, 40% of B2B decision-makers read at least three pieces of digital content before contacting a sales rep, and online payment portals have saved numerous trees. With the increasing demand for workplace flexibility, experts predict that more than 36 million US employees will work remotely by 2025.
Once you factor in our collective embrace of digital resources, It's clear that modern business communication needs are far more complex. Although business owners invest in a wide range of services to bridge the gaps, many are frustrated by the high cost (and inefficiency) of navigating disparate technologies. As a white-label UCaaS reseller, your services will transform business communications for your customers.
What Is White Label UCaaS?
White-label products and services are produced by one company, then offered to multiple vendors for branding and reselling for a profit. Reselling white-label unified communications as a service (UCaaS) allows IT consultants, managed service providers, and other like-minded business professionals to offer this in-demand business communication solution as their own.
As a white-label UCaaS reseller, you own the customer experience, and your platform provider takes care of the technical side of the arrangement. Whether adding UCaaS to a list of services offered by a company you've owned for years or building your brand on a single reseller agreement, establishing your position as a one-stop business communication service provider (and knowledgeable industry expert) is much easier than you might expect.
How UCaaS Is Transforming Business Communication
In the proverbial blink of an eye, business owners and IT decision-makers were forced to use the technology at their disposal to keep their companies moving forward. Although many were well-versed in the virtues of using customer relationship management software and familiar with logging into a conference call, they soon realized that trying to merge analog and digital technologies for more than occasional use creates an entirely new set of challenges. That's where UCaaS fits into the business communications equation.
As a UCaaS reseller, you're providing today's business owners with the ability to build a customized stack of solutions without investing in expensive equipment. In fact, there's no need for a physical infrastructure at all. Everything is hosted on the cloud. As you contemplate how reselling UCaaS could impact your bottom line, consider how the following advantages transform communication for single and multi-location businesses in the US and beyond.
Reducing the Overall Cost of Business Connectivity
Analog phone service routes business calls through a private branch exchange (PBX). Each primary rate interface (PRI) supports 23 calls and a single data channel. When their need for phone service increases, business owners have little choice but to pay the high cost of installing additional PRI circuits. They must also absorb the cost of installing, maintaining, troubleshooting, and repairing their legacy PBX systems.
With UCaaS, analog calls are converted to digital packets and transported over broadband internet. There's no physical PBX to worry about; most subscribers can continue using their in-house phone systems. But they only pay for the number of virtual "lines" in use and the needed features. Phone numbers and other communication services can be added to their account or eliminated as their business evolves. Cloud-hosted telephony can slash the increasingly high cost of communication services, but investing in UCaaS also reduces (or eliminates) the need to have IT professionals in-house to keep outdated analog systems in working order.
Providing Accessibility from a Single User-Friendly Interface
Many companies feel the strain of their "workaround" communication solutions because they use multiple applications to ensure their teams have the tools they need for efficient collaboration. Although they recognize the value of supplementing analog voice service with essential features like video conferencing and text messaging, overwhelming remote workers with too many apps across multiple devices can impede productivity. Reducing productivity can decrease profitability.
With UCaaS, remote and hybrid workers have everything they need for efficient, effective communication from a user-friendly interface accessible from nearly any digital device. Business management teams have customizable tools designed to help enhance workplace productivity and the software they need to track KPIs, consolidate appointment schedules, and more. With communication transformed by improved accessibility, business owners and their associates have more time to devote to what they do best.
Combining the Benefits of Superior Call Quality, Security, and Reliability
Even for companies with IT professionals on staff, outdated technology, loose connections, and aging wires can cause poor call quality and service disruptions. Although early applications of voice-over-internet protocols (VoIP) were not ideal for business because of sound quality and connectivity issues, the technology has come a long way. With UCaaS, subscribers investing in cloud-hosted voice can also choose from an impressive list of additional communication services, including automated messaging, AI-enhanced chatbots, speech-to-text transcription, and virtual call center support.
Companies investing in UCaaS also have the peace of mind that comes with knowing their calls are private and their information secured. With the right platform, they benefit from the latest encryption technology and tools developed to detect (and deter) security threats, and their calls are rerouted within milliseconds if connection issues are detected. If internet service is disrupted, incoming calls are efficiently dispatched to an alternate number.
Could Having the Ability to Transform Communication Benefit Your Business?
Reselling white-label UCaaS is an easy way to establish your brand as a "one-stop-shop" for premier-quality telecom services. Although market analysts expect UCaaS to maintain a CAGR of more than 20% through 2030, not all companies offering white-label services are the same. As a reseller, it's essential to partner with an experienced UCaaS provider offering minimal start-up costs, reseller training, and exceptional support, a provider with representatives who understand the value of transparency and what resellers need for long-term success.
If you're intrigued by what you've learned, visit SkySwitch to learn more about our transformative business communication solutions and become a SkySwitch reseller.
