When the technology allowing people to make and receive phone calls over the internet was first introduced, many were understandably skeptical. Back then, using a PC to avoid paying long-distance charges required both callers to be logged on to a computer. Both computers needed to be equipped with the same software.
While it worked for the most part, early applications of voice-over-internet protocols (VoIP) were plagued by sound quality and connectivity issues. Although the fledgling technology had a few wrinkles that needed to be ironed out, the concept itself was promising.
A lot has changed in a relatively short amount of time. Today, most business owners and IT decision-makers are investing in numerous subscription services to stay connected in our digitally dependent world.
Although most managers and their teams were initially pleased with their ability to add video meeting rooms, team chat, and remote file sharing into the mix, it's become increasingly clear that trying to navigate divergent communication technologies isn't all that efficient or cost-effective. In response, there's been a steady increase in the number of companies turning to unified communication as a service (UCaaS) providers. IT resellers are taking notice.
How UCaaS Is Shaping Modern Business Communication
For decades, business owners and their sales teams relied on cold calls, direct mail marketing, and face-to-face meetings to communicate the value of their products and services. As technology advanced, companies began embracing the virtues of video conferencing, digital marketing, and customer relationship management software to make the best use of their resources.
While most business owners have been willing to invest in various digital business solutions all along, especially as remote work continues to grow, some have held on to the notion that legacy business phone systems were "essential" for ensuring optimal call quality and service consistency. But frustration is a powerful motivator, and business owners are coming around. Today’s work environment calls for versatile and flexible communications strategies for businesses in every industry.
Even for companies with dedicated teams of IT professionals on staff, outdated technology, loose connections, and aging wires can cause poor call quality and service disruptions. Maintenance, troubleshooting, and repairs are costly, and legacy phone functions are limited. Analog calls can be held, muted, or transferred, but that's about it. Companies switching to UCaaS have access to an impressive number of high-value services accessible from a single user-friendly interface, auto attendants, call center support, video conferencing, business SMS, virtual fax, and more.
How UCaaS Helps Business Owners Reduce Communication Costs
UCaaS platforms give business owners far more control over their communication costs than legacy phone service providers and lend themselves well to a remote workforce. Corporate decision-makers subscribing to a UCaaS platform have the freedom to build a customized stack of services aligned with their internal communication needs and the preferences of their customers.
There’s also no need to purchase a lot of expensive equipment. Most subscribers can continue using their current in-house phones by taking advantage of session-initiation protocol (SIP) trunking and high-quality voice-over-internet protocol (VoIP). SIP technology converts voice signals to data packets. VoIP transmits those packets over the internet. Phone systems that aren't SIP-enabled can be modified with inexpensive analog telephone adaptors.
Businesses operating without an in-house phone system to transfer calls can also take advantage of everything UCaaS has to offer. It's a great way to give the impression of having a much larger operation. All they need to get started is a high-speed internet connection, a downloadable softphone, and any combination of PCs, smartphones, or tablets. Although many eventually choose to upgrade to VoIP-enabled business phones, it's not a requirement.
UCaaS requires no physical infrastructure. Subscribers pay only for the services they need, can add or remove active users as those needs change, and have the ability to choose from an impressive list of enterprise features.
Not only can UCaaS reduce the overall cost of business communication, but investing in unified communication as a service also minimizes—and often eliminates—the need to keep an entire team of IT professionals on staff. With cloud-hosted service, business owners also have the peace of mind that comes with knowing their calls are private, documents protected, and their sensitive information secure.
Why UCaaS Is an Attractive Option for White Label Resellers
The best way to keep any business relevant and profitable in a complex economy is to offer in-demand products and services. With so many companies feeling the strain of trying to incorporate multiple modes of digital communication into the workplace, market analysts expect UCaaS to maintain a CAGR of more than 20% through 2030. That impressive number suggests there's no better time to take on the role of a white-label UCaaS reseller.
White-label products and services are made by one company and then made available to others for branding and reselling for profit. In the telecom industry, this mutually beneficial arrangement gives UCaaS resellers the ability to offer secure, reliable, cost-effective services as their own without having to absorb the high cost of building an infrastructure from the ground up.
Although numerous telecom platform providers offer reseller programs, many offer a limited number of services. With UCaaS, resellers have everything they need to establish their brand as a one-stop communication service provider their clients can count on for their current and future needs.
How to Find the Best White Label UCaaS Reseller Program
While UCaaS resellers have the freedom to offer their choice of a wide range of business communication solutions, there's little justification for reselling a brandable product or service if it could take months or even years to see a return on your investment.
Before signing on with any reseller program, it's important to fully understand how the arrangement works. Some platform providers require significant financial investment; others lock their resellers into long-term commitments. UCaaS platforms that make it easy for resellers to meet the current and future needs of their clients charge minimal startup fees, provide reseller platform training, and offer 24/7 reseller support.
Reselling white-label UCaaS is an easy way to establish your brand as a "one-stop-shop" for premier-quality telecom services. To partner with an experienced provider that understands what resellers need for long-term success, visit SkySwitch to submit a contact form.
