Rooting out the underlying causes of highly frequent or significant problems should be a priority for organizations. Constant mistakes, misunderstandings, and errors are bad for business; no executive would disagree. However, one reason is easy to identify: 86% of employees cite poor communication and collaboration as the primary cause of these problems.
By addressing that single problem, your organization can start seeing immediate benefits in productivity, accuracy, fewer misunderstandings, and other changes that ultimately lead to better and more sustainable revenue.
As a reseller, it's your job to step in and identify the unique tech stack that offers the most value to prospective clients and repeat customers. Even better, problems like communication issues are easy to solve with the right technology systems. But are your current offerings up to the challenge?
Let's briefly examine how the modern business communications landscape continues to evolve and why communication is becoming so pivotal. Then we'll explore how the right UCaaS offering positions your company as a modern solution by comprehensively addressing communication gaps in today's work environments.
What Does Today's Evolving Business Communications Landscape Look Like?
All companies across every industry are changing. Business communications are no longer restricted to business hours or even business sites. Many professionals have an increasingly complex web of devices, apps, and communication channels that connect from their home office to the main office.
Remote and field workers may need to work at a specific location, such as a client's property or a remote work site. Still, they maintain a communication stream across instant messages, phone calls, automation tools, and CRMs. Retail communications, often an underexplored element of the business communications landscape, involve group texts, online portals for managing different shipping channels, and a diverse selection of point-of-sale options.
All these changes mean one thing for your clients: they need to pause and take stock of the trends transforming their company's landscapes, competitors, and industries.
Consider these three critical aspects of today's changing business communications landscape:
Flexible Communications Options
All employees need options to communicate internally and with their clients. Well-performing organizations will build out opportunities for these communication aspects:
- Mobile communication
- Business tools and processes with communication channels built-in (such as Gantt charts or workflow boards)
- Telephone solutions
- Conferencing and meeting technology
- Messaging and instant messaging
These different modes of communication align with the standard facets of Unified Communications as a Service, or UCaaS. Professionals will naturally use multiple communication channels. Email remains a business default—so do phones, even as companies do away with traditional landlines and complex communication trees with extensions. Teams need channels for asking questions, and everything needs to accommodate a workforce spread across many office and home locations.
Even more importantly, those communication channels must speak to each other and become part of an integrated tech stack. Details about business accounts and processes will be divided across each one, impossible to parse through unless there's a centralized base.
Collaboration Across All Departments and Work Styles
Employees will turn to communication tools that are easy to use and freely available. However, if tools are complex, limited, or an encumbrance, they won't be used. Instead, silos will begin to form, people won't ask for answers, and you'll see more errors across the business. Today's businesses know that they need to provide the technological foundation if they want collaboration between WFH, regionally separated, and in-office workers.
A Shift Toward New Technology
Technology is evolving at a lightning pace, even outstripping changing work trends. But now, more than ever, companies rely on cloud-based technology to run all their business processes, including communication. Cloud-based communication systems foster real-time communication, keep up-time high, and allow for multiple modes of communication. Sticking to legacy systems or outmoded methods of organizing your technology can leave your company struggling to keep up.
Why New Technology Is the Way to Keep Companies Competitive
Across most companies, the answer to profitability isn't in developing truly innovative, never-seen-before products. Instead, it provides the right solutions to the suitable subset of consumers or businesses at precisely the right time. Fluidity is critical, and being able to move faster than your competitors is the only answer.
Your prospective clients know this. They can measure the rapid changes across their markets and know technology is the way to remain competitive. Communications technology offers that speed through real-time communication and collaboration across projects, meetings, and day-to-day operations.
This Same Maxim Applies to Technology Resellers, Too
Technology resellers, just like any other business, need to be able to immediately harness new technologies to stay agile and offer the most value possible to their target market. When companies prioritize frictionless communication that resolves the problems of a turbulent communication landscape, you must be ready to offer them the right solution. Without a strong UCaaS product offering and specific tech stack options, your business may become less competitive.
UCaaS Offers What Modern Businesses Need
UCaaS is a unified, comprehensive solution that gives businesses the tools and flexibility they need without the responsibility of managing it in-house. This is ideal for SMBs that may not have the workforce or expertise to handle the work internally. Professional, off-site management of a host of communication tools offers businesses the ability to:
- Adapt Over Time: Within the UCaaS framework, organizations can personalize workflows and operational processes as they please, knowing they have the licenses, programs, and support they need to grow.
- Increase Efficiency: Professionally managed technology gives companies technology that has a higher up-time and is much less at risk of human error and manual mistakes.
- Save Money and Time: Businesses can avoid a tech stack that limits growth, downtime that jeopardizes their profits, and excess employee hours dedicated to keeping the infrastructure alive. Instead, they can focus on the core operations of the business.
Become the Reseller That Specializes in the Modern Business Communications Landscape
UCaaS is an increasingly popular solution for today's business communication worries. It's a flexible framework that complements evolving work channels and helps centralize communications for better business processes. Reselling UCaaS helps your clients get these benefits and positions you as a trusted business vendor aware of evolving trends.
At SkySwitch, we offer managed UCaaS services and solutions that you can resell to your clients without taking on the management work or leaving them to fend for themselves. Contact us today to learn more about how it and our reselling program work.
