Matching clients with the right software solutions that address their pain points is a critical—and challenging—endeavor for every software reseller. You need to simultaneously have clients with problems you can solve, a solid understanding of what they need, and the best software and cloud-based solutions for solving those problems. Adding UCaaS to the catalog of software solutions you offer can help you achieve all three steps in one solid move:
- The market is virtually any business with hybrid or remote work. 93% of companies with hybrid work options know they need collaboration tools.
- Unified Communications as a Service (UCaaS) brings together all internal communication and collaboration arms, including telephony, video, mobile tools, text-based communication, and more.
- Excellent UCaaS solutions come with support and third-party management, so businesses don't have to worry about wrangling the individual tools themselves, hosting, or troubleshooting. And when you partner with a service provider that handles everything, you can focus on reselling.
Let's look at why deciding to resell UCaaS might be your most pivotal move this year.
Today's Businesses Rely on a Strong UCaaS Solution
2020 saw a tremendous surge in business investment in cloud-based and remote collaboration tools. With more and more professionals working solely from home or with as limited in-person interaction as possible, adapting to a new (and more technological) normal was essential for business survival. That year, the number of UCaaS subscribers grew by 41%. Three years later, businesses are still investing in remote and hybrid work; nearly three-quarters of US businesses will permanently have a hybrid model. They need the communication tools to make that feasible, let alone productive.
The right UCaaS solution will have these components and more:
- Telephony for internal calls and customer service or sales
- Online meetings solutions with audio and video technology
- Instant messaging across individuals and teams
- Mobile communication solutions
- Unified messaging instead of disparate solutions
- Communication tools that integrate with business processes, such as notes, edits, comments, and workflow tools
It will also offer entirely hands-off management and hosting, accessible service portals and support, and integration services that users can't manage themselves. Along with the sheer technological communications advantage of UCaaS, it's beneficial because companies can run the tools themselves without the same IT experience and workforce.
Why Resellers Need to Add UCaaS to Their Services Catalog in 2023
Where do resellers enter the picture? Because so many businesses need what UCaaS provides, omitting it from your offerings can be a costly exclusion. Consider these four reasons why reselling UCaaS is such a smart business move.
1. Reach Businesses Struggling With Internal Communications
A recent report states, "86% of employees and executives cite the lack of effective collaboration and communication as the main causes for workplace failures." That creates a vast open market of organizations that know internal communications are essential and realize they're falling short. Your team can quickly develop a sales strategy that shows the value of UCaaS for increasing workplace success and productivity.
2. Show You're Invested in Solving Customer Pain Points
Resellers pushing outdated software solutions come across as old-fashioned or, even worse, untrustworthy. Evaluating whether your selection of software solutions (i) addresses modern business needs and (ii) should include configurations is a great way to keep your brand fresh, trusted, and valuable. You can build stronger relationships with prospective clients by providing expert insights into struggles with hybrid or remote work, the transition to cloud-based services, or modern collaboration challenges.
3. Widen Your Target Market to Small and Medium-Sized Businesses of All Markets
A vital strength of the UCaaS model is that small and medium-sized organization can access enterprise-level solutions with enterprise-level capital and IT teams. Many resellers focus on narrow niches and big businesses. But if you can craft a personalized solution for each account, which UCaaS models allow, you can reach a bigger market.
4. Create a Scalable Revenue Stream Without a High Upfront Cost
UCaaS is more than great for your clients. It's also a valuable addition for resellers themselves. You can offer an innovative, comprehensive solution without investing in the licenses, support staff, and hardware. Instead, you can partner with organizations with those resources and focus on your brand's message.
Offer Clients the Solutions They Need With the Right UCaaS Services Provider
Remote and hybrid businesses need the cloud-based, versatile collaboration options that UCaaS provides, but a vast market of companies still needs to adopt it. By partnering with a service provider like SkySwitch, you add UCaaS services to your offerings and reach more clients without a hefty upfront investment. Get started today.
